Are music reviews and the music press useful tools to promote your new CD release?

Well, some might say that by asking me, you may be asking the wrong person. As a professional music publicist and music marketing consultant to hundreds of successful independent music artists, I can only tell you what I have experienced over the last 27+ years of doing this for independent musicians. A good music publicist can set you up with interviews and get your music reviewed. Its positive impact on your project and career can be more than considerable.

I am writing this article to draw the attention of independent artists. Most independent musicians may feel like their music doesn’t stand a chance in the sea of ​​millions upon thousands of independent music releases every year. Unfortunately, with that kind of competition, this isn’t far from the truth. Most CD releases, without professional promotion, as good as they are, tend to get lost or forgotten. However, a good indie music publicist can bring your music to the forefront and get the attention of the industry and the public alike with press, interviews and music reviews. As long as your music is noteworthy, this makes generating the exposure and creating the buzz (if you want) much easier. CD reviews, interviews and the press can do this efficiently if done correctly and by a credible professional music publicist.

Album and single reviews, written by professional music critics on credible music blogs and music media, are read daily by thousands of potential fans, music journalists, booking agents, music publishers, and A&R representatives from major record labels. and independent. . Professional music publicists are the curators of these creative placements. That said, there are still plenty of independent musicians who are only now becoming aware of the positive impact that rave CD reviews, interviews, and groundbreaking press can have on their project and new record release; as they accelerate their music career to the next level.

Our band is on a shoestring budget. How much does a publicist cost?

The cost of a professional music publicist can vary greatly, depending on how good they are, how experienced they are, and the scope and quality of their professional Rolodex (contacts-reach). Many musicians don’t even bother to check the cost of an advertising campaign with a professional publicist for fear that the cost will be astronomical. Many artists and bands market their music on a shoestring budget and believe they simply cannot afford the services of a professional music marketer and publisher. They just keep hitting and going the DIY route. Not because they want to, but because they feel they have to. If you ask, you’ll be surprised how reasonable an advertising campaign can be with an established professional music publicist willing to work with you. (willing – being the key word here).

It is also unfortunate that music media blogs and credible music critics, as well as record labels, do not honor unsolicited requests to review music submitted by artists themselves. This is mostly reserved for professional music publishers and labels that they work with relatively exclusively. Of course, it is true that money can be a major impediment to your efforts to seek the services of a professional. I can only tell you that if you are really serious about your music, you just need to find a way. If your music is out there, this may be one of the only ways to get it noticed. Simply put; Find a publisher who is willing to work with you and your budget. Work out a payment plan, find an investor. Just do what needs to be done. Save money on other things, not advertising. However, it is important to remember not to choose the least expensive advertiser. As with anything else in life: “You get what you pay for”. Artists who don’t professionally market their wares or stop marketing their music to save money are like those trying to stop a clock to save time. Pretty crazy, right?

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