As a marketing consultant with over 35 years of experience, I often work with extremely opinionated clients who have seemingly lost their true calling in life, that of a marketer. While their credentials may be impressive (doctors, lawyers, executives), they usually have nothing to do with marketing. However, they approach the task of marketing as […]
Most people have little idea how their body affects their voice. A well projected voice requires a relaxed and aligned body. If your body isn’t open and tense, there’s no way you’ll project a full, rich voice. Ask those who have to stand in front of a group and suddenly speak in a trembling, high-pitched […]
The digital landscape continues to evolve significantly, causing agencies and businesses to look for better ways to attract potential clients and promote brands in the most effective and innovative way. The advent of video content seems to be taking center stage with new technologies tipping to increasingly favor the video market. Without a doubt, there […]
In the search engine optimization game, there are winners and losers. The difference between them is their classification. Planning your strategy is one factor; monitoring your success in search engines is another. In 2018, the game has changed once again. Some entrepreneurs choose to consult a digital marketing company for their SEO strategies. However, if […]
Anger is a strong emotion of disgust caused by some kind of wrong that is real or perceived as real by a person. Cognitive behavioral theory attributes anger to various factors, such as past experiences, behavior learned from others, genetic predispositions, and a lack of problem-solving ability. Put simply, anger is caused by a combination […]
Decals and stickers are generally not reusable, which means you can only apply them once. I’ve seen some people try to reuse decals, but the cost in time and energy of trying to reuse stick-on graphics is just not worth it. With that in mind, it’s just a waste of time and, as they say, […]
With the almost sudden rise of the social media playing field and the immediate need for everyone to join as many as they can as quickly as possible, it’s often a common mistake to overlook some of the most important social networks and their features. Most Internet ‘power users’ have a profile on all the […]
Facebook is the most popular social networking site in the world, with more than two billion monthly users. To reach more leads and customers with your marketing messages, you can get pay-per-click (PPC) traffic at an affordable price from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses that […]
If you have created a Facebook page to promote your products and services online, then you have a good thing. Millions of people use Facebook on a daily basis and you should use your Facebook page to attract a portion of that traffic and entertain them on your website. But did you know that you […]
With the new Search Engine Guidelines and Rules, 2013 represents a great opportunity for businesses to drastically strengthen their online presence. Since July 2013, the old SEO rules do not apply in the same way. Now is the best time to commit to a digital marketing plan that works for your business. With Google letting […]