Digital marketing can mean different things to different people, as it comprises a number of different aspects. Everything from inbound methodology to search engine optimization (SEO) and search engine marketing (SEM) are components of this marketing methodology. However, all of these features serve the same goal – to make sure your website or brand is […]
Keyword research is the first and most important step towards digital marketing. Keyword research is the process of researching and choosing words and phrases that users will search for that directly relate to your business, product, or services. Keyword research helps your viewers search and find you through common words. Keep in mind that your […]
PICTURE THIS: You just got an interview on your local news station. Or in the newspaper of your city. But on CNN. Or in a trade publication. Or on the local morning radio show. Congratulations! Now all you have to do is remember ONE word. ELEVATION !! See, without leverage, your interview may never have […]
Traditionally, the term “market” refers to the place where buyers and sellers meet to exchange goods and services. Market is a very common term, known to all, but depending on the amount of goods handled, there are wholesale and retail markets. In the sense of the modern concept, the term “market” has a broader meaning. […]
With the advancements of the Internet, from time to time there is a lot of information that cannot be easily accessed through regular databases, leading to the need for a proper website citation. The dating website comes in various styles and the most specific and widely used is the APA website dating format. The APA […]
Whenever you are training a new student to start a home business like marketing consultant and start asking me about setting up “contingency fees” (that is, getting paid on the percentage of sales versus a fee). I always have to spend an hour trying to convince them not to want to do it. At least […]
One can argue why any business should have a responsive designed website. After all, it is the latest new standard in programming language (HTML5) and it is here to stay. One of the key benefits is that it is compatible with all major devices such as tables, smartphones, and computers. A responsive design website, as […]
Among one of the original, but still much more trusted approaches to attracting targeted leads to websites and also transforming them directly into buyers is information-based advertising and marketing. That is why the writing of articles, entries and also magazines reach an all-time high. Let us take a look at the much more common mistakes […]
The ‘reverse marketing strategy’ is something you hear a lot about, but that doesn’t necessarily mean you know what it means. It is a strategy that is being used around the world by innovative marketing managers. If you want to know what it is about and how you can use it, you have to keep […]
What is podcasting? The process of using the Internet to make public broadcast recordings accessible on a computer or mobile device for download is known as Podcasting. A podcast is a serialized set of digital audio clips with spoken terms that a user can access on a working device for easy listening. An easy and […]