Marketing strategy and marketing planning

Marketing has evolved over the years from a product and sales focused environment to one more concerned with lifelong customers; customer focus is more important than a quick sale. A marketing strategy is a business direction to help guide a company when making decisions. The strategy is based on objectives, a competitor, and a market […]


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Content strategy for social media marketing

Imagine social media being a lot like an in-person social party hosted by your local chamber of commerce. There are quite a few people there and you know that to successfully navigate this party, you’re going to have to engage in some face-to-face conversations with the potentially new customers who are there. The easiest strategy […]


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NJ schools align school cafeteria food with new lunch program rules

Taste and calories had perhaps gained dominance on the media-serving school food menu in NJ among some increasingly accepted lunch providers and had become a trend among school lunch providers who they wanted to serve the palate as school-age children desire. But the high carbohydrate diet was perhaps the reason for the concern for health, […]


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How do you make money with affiliate marketing?

There are two different ways to make money with affiliate marketing. You can promote and sell digital products, physical products, or both. Digital products include e-books, video courses, and membership websites that the customer can use online or download directly. For example, many people choose to promote Amazon items in order to receive a commission. […]


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How powerful is influencer marketing on Instagram?

The increasing growth of social media has triggered the rise of influencer marketing, all the platforms on social media are already getting involved to influence marketing and so far it is the most effective way to market your products and services through of social networks, online. Instagram, one of the most billed places to showcase […]


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