In today’s technology-driven society, electronics stores don’t always have to do a lot of marketing. There are enough “techies” or tech geeks to keep these stores going, not to mention that technology is constantly changing and new products are released frequently. However, every business has an off season or two, so if you are looking for ideas to boost your electronics store sales, you have come to the right place.

1. Launch of new products-Electronics naturally generates buzz and excitement, so turn a new product launch into a complete “launch party.” Like a midnight screening of a long-awaited movie, new product launches will ensure your store is packed. Offer a giveaway for one of the free products, or even a coupon for the first X number of customers. Promote this event heavily, with signs and banners in the garden around your store stating the date of the party and the name of the product.
2. Technical support-Many of your customers love your products, but they may not know how they work, that’s why they come to you. However, your employees are very knowledgeable and can be a great resource to your clients. Offer technical support services, whether it manifests as in-store assistance or in-home installation and repair. These services make your business more of a one-stop shop, keeping customers coming back to you. Create a section of your store for service and support, and clearly define it with vinyl decals or a large sign so customers who need help know exactly where to go.
3. Christmas gifts-Electronics is always a hot seller during the holidays, so create promotions that attract customers to you for the perfect Christmas gift. Organize raffles for this season’s best-selling product, or even discounts based on the amount of money spent at the store. The idea is to do whatever it takes to attract customers to your store and not to the competition.
4. Electronic marketing-Your tech-savvy customers will respond better to e-marketing methods than, for example, direct mail or a billboard. Use email marketing, SMS marketing, and social media to reach your customers directly. Do not spam them or you will get on their bad side, but connect enough that they want to enter your store to see what’s new.
5. Membership cards-Offer customers the ability to enroll in a membership program. This allows you to collect their information for marketing purposes, and in return they receive a card that they can use to obtain special discounts. By swiping their card, they can receive discounts immediately, or they can accumulate points that can eventually be exchanged for discounts to use in the store, you decide!