Essential functions of mass communication

In the 21st century, the media and communication play an increasingly important role. Business companies are connecting with their customers and stakeholders more than ever through social and traditional media. Businesses are using contemporary forms of communication to share information, news and opinions. Let’s look at the essential functions of mass communication.

Share news and information

Sharing news and information about local and global events is one of the main functions of mass communication. While Facebook and Twitter are known as social media platforms, they are also vital selling points for news. Companies are increasingly using social and traditional media to reach a large audience and attract readers. With the latest tools, customers feel connected and informed.

Opinion discussion

The discussion of opinions is another essential function. The media shapes the opinion of the audience and through social media one can participate in interactive discussions. The audience is exposed to various points of view and forms its own opinion. Articles in newspapers and magazines bring an in-depth analysis of an event that further shapes one’s opinion.

Supervision

Surveillance relates to the constant flow of public information about events that occur around the world. Television networks, magazines, and newspapers around the world collect information and present it consistently. Surveillance can be divided into:

Warnings about threats of climate change, cyclones, etc.

Updates on new products, recipes, stock market behavior, etc.

Interpretation

Interpretation is closely related to surveillance. Today, communicators have realized their responsibility to provide truthful and correct facts to avoid undesirable consequences. Today’s communicators not only provide information about events but also their ultimate meaning and significance. Analytical articles, discussion boards and documentaries fulfill this function.

Cultural transmission

Mass communication is equally important for cultural transmission. People who interact through forums, blogs, newsletters, etc. They are developing relationships that were not possible before. The media presents role models that people emulate and are inspired by. The various communities are virtually connected even when physically separated.

Entertainment

It is one of the most obvious functions. In the past, entertainment functions were fulfilled through interpersonal interaction. Nowadays, with people having more free time, the need for quality entertainment has increased. Through various television and radio programs, people can relax and enjoy time with their friends and loved ones. One can post videos and creative works directly to video sharing channels like YouTube and Vimeo.

The entertainment value remains one of the central functions of communication.

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