Small retail store owners can use iPads and iPad stands to run and improve their small businesses in a number of ways.

information centers

iPad kiosks can serve as visitor information centers. A retail store owner doesn’t have to be distracted from another shopper and the visitor can also get the information they want from iPads that are enclosed in free-standing floor units inside the door or in wall-mounted cabinets. The iPad can be loaded with information about available products and their prices, as well as promotions, offers and loyalty programs that visitors can subscribe to. A visitor can see the product, its specifications and even a demo. This frees up the retail store owner, who can focus on other important things.

Digital signage

One or a couple of iPads can be used as digital signage to display videos and product demos that are sure to engage visitors and possibly convert them into buyers. The effect is best achieved when such devices are enclosed in suitable enclosures that can be placed on top of counters or on the wall. There is no doubt that videos and moving images are much more eye-catching compared to printed banners and attract the attention of visitors.

processing payment

By offering card payments or bank transfers via iPads on counter stands, retail store owners can save valuable time and effort, as well as provide greater shopping convenience. Not all customers like to pay with cash and when card payment is available, they can even buy more. Restaurant owners can have a separate section where shoppers can view a menu, order, and pay using the iPad. The same device may have a feature that solicits feedback from shoppers that will help a retailer or restaurant owner improve services. Going a little further, the payments received can be taken to the accounting systems. Small business owners don’t need to hire assistants and can save money too.

shop windows

Retailers may have tablets in their windows displaying the day’s deals and this could encourage passers-by to come in and make impulse purchases. The same tablet can display messages about the weather and other general information as a public service as well. This helps to improve the brand of the store.

Entertainment

Families shop or go to restaurants together with children, and children need to stay engaged. A tablet loaded with games is just what kids need. Keeping tablets safely secured in stands and cabinets will prevent any unintentional damage as well as making them easier to use. Even adults can play games or surf the Internet while they wait their turn.

Software developers are creating more apps that help small businesses, and iPads will help them save costs and improve customer services, but what’s an iPad without an iPad stand?