Motivating the masses has never been easy, but in recent years we have seen some pretty good examples of it. For example, the campaign for President Barack Obama caused more than half the population of the United States to vote for a virtually unknown African-American politician. Public relations and the campaign were brilliant.
Oh sure, they had a few things going for them thanks to President Bush’s low approval rating and due to years of media bombardment of his personal character. Still, it must be given to President Barack Obama’s campaign committee to motivate the masses.
So how do you motivate the masses? First, you need to start a trend, and that requires personal interaction with real people, and addressing your “angelics” or those people who take your mission in stride and connect with themselves the way people do with a corporate brand. It allows you to make it personal, while allowing you a broad enough idea that it can be grasped by many people who come from different belief systems.
It is very easy to motivate the masses if you have millions of dollars. If you look at Barack Obama’s campaign to become president-elect of the United States, you will see that they spent $ 700 million. Honestly, that was enough money to get over the mistakes the campaign made along the way.
It was also enough to buy advertising and marketing, and rail PR on any of the naysayers or naysayers. There are several other great campaigns going on right now that are definitely motivating our population. For example, look at the global warming effort and all the things they have done to motivate people and bring about political change.
It is amazing how much they have accomplished in such a short time. These are two excellent examples of how to motivate the masses. If you are considering motivating the masses, you can take some of those operational tactics from your playbook and apply them to whatever your mission is. Consider all of this.