Regardless of people’s business goals, whether they aspire to reach the highest levels of leadership or become influential within their own spheres, they must do whatever it takes to be seen as the “real deal.” Become the real deal by Connie Dieken takes people through the three layers of self-development to become sincere leaders in a world that lacks transparency.

There are three layers of self that people must master if they want to become great leaders; inner presence, verbal presence and outer presence. Some key points to understand these layers are:

• People must take the time to understand who they are and establish their inner presence or they risk losing the ability to stay focused when they allow others to define them.
• Leaders with a focused presence are good listeners. They recognize that it is not all about them and they demonstrate a willingness to listen and learn from the ideas of others.
• People who “care” should deal with the anxiety of perfectionism by shutting down their inner critic.
• People who are “selfish” need to work harder on how they relate to other people to build trusting relationships. They are quick to shut up other people with negative comments.
• Those with strong and focused verbal presence think about how their messages will be received rather than focusing only on how these messages will be delivered.
• People who identify as “the mouse” should focus on what others are saying to be more confident when it’s time to contribute to the conversation.
• When leaders recognize the “motor mouth” trait in themselves, they must ensure that their messages are beneficial to the audience, rather than simply looking for an opportunity to speak.
• External presence is about how people respond to others based on what they see on the outside. This is established by facial expressions, tone, clothing, and body language.
• The “ghosts” are people who lack an external presence. They are rarely noticed in meetings due to their lack of contribution. They need to find their personal power and work to be more visible.
• The “suitor” personality types are often dominant with other people. They can change this impression of themselves by admitting their mistakes and listening to others.

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About the Author

Connie Dieken is an executive coach of senior leaders for the world’s leading brands. Before launching her coaching business in 2000, Dieken was a multi-Emmy® Award-winning television journalist who was inducted into the Radio and Television Hall of Fame. She is also the author of the bestseller Speak Less, Say More: 3 Habits to Influence Others and Make Things Happen.