Recently, I probably watched one of my favorite movies of all time:
Kung Fu Panda.
Now before you dismiss this as a stupid animated movie, there’s a BIG business lesson hidden inside if you’re an expert, consultant, or coach.
Here is the TL version; DR from the movie:
1) A big fat panda, Po, is “accidentally” chosen to become the chosen one.
2) His teacher, Master, does not want to train him because Master believes that Po was chosen by accident.
3) Grandmaster Oogway, however, tells Master that “there are no accidents.”
4) Master finally teaches Po the art of kung fu. Finally, Po is entrusted with the legendary “Dragon Scroll” who holds the ancient secrets to save the kingdom.
5) Po opens the Dragon Scroll only to find … nothing … and realizes: “There is no secret ingredient.”
The essence is simple:
Po always had everything he needed to become “the chosen one.”
He didn’t need anything fancy.
What he really needed was the right mentor and the right training program.
This is my point:
Like Po he realized that there is no secret to becoming the “chosen one”.
No matter what the fake book guru’s preaching is, there is * NOT * a secret “trick”, “funnel” or “tactic” that will turn your business profitable.
Of course, you * can * find new tactics, hacks, and whatever. But, if your foundation is not strong (that is, if your strategy is weak). It won’t matter what new hack you try to install in your business.
Whether it’s Facebook hacks … webinars … Instagram … or, insert whatever new tactic the latest fake book guru tries to shove down your throat. Eventually, it is only a matter of time before your business collapses under its own weight.
The closest thing to a “hack” that can take you from exhausted entrepreneur to profitable business owner is learning how to write emails that sell.
The only difference is that email marketing is not a gimmick … it is a powerful strategy.
In my opinion (which of course makes it a fact).
This was true when I worked my corporate job and sold for millions of dollars via email and online marketing.
And it has been true in my own business.
To round this off.
Let me close with my favorite quote from the late, great and esteemed Mr. Eugene M. Schwartz.
This quote is as relevant today as it was when Eugene Schwartz unleashed these true words about the world of advertising:
“The job of a copywriter is not to create this massive desire, but to channel and direct it.”
– Gene Schwartz
Take it seriously the next time you sit down to write your latest email designed to sell.