Cognitive psychologists are very interested in determining how the brain works. Social media marketers are very interested in determining how to increase conversion rates. When these two groups of people share information, it becomes very apparent that including specific types of effective images on your social media websites becomes imperative to your success as an entrepreneur.

The visual interpretation of images has a profound impact on increasing conversions!

You see, when we understand the detailed mechanisms that affect performance levels in the brain, we are better able to communicate and collaborate with others. That’s what social media marketing is all about! We want to set a positive vibration with every visitor to our sites. We want to awaken her emotions. We want you to remember us and come back to visit us often. We can accomplish this efficiently by tapping into their brains, giving them physical representations of what we want them to learn in addition to the text-based content we provide.

Humans use vision as a primary input device for building knowledge.

The information we take in through our eyes is transferred directly to the primary visual cortex at the back of our brain. This information is then classified and transferred to more than 30 other parts of the brain. The three main parts of the brain that deal with our visual input patterns are:

– The ventral stream – determines what objects are;

– The backend flow: classifies objects according to the available physical space;

– The limbic system – attaches emotions and feelings to those objects;

To be optimally effective in social media marketing, we need to stimulate each of these areas of the brain. When we get our visitors’ brains alight with activity, we create more engaging and memorable experiences for them. That’s interesting. That leads to increased sales.

Characteristics of an effective image:

An effective image inspires visual interpretation by inviting the eyes to move over it. Human beings create meaning largely through the visual interrogation of their environment. Therefore, you can increase the power of your social media marketing efforts by:

– Use images to clarify what you want to communicate;

– Make your images more attractive by including an interactive element in them;

– Make your images more memorable by creating an unmistakable persistence on them;

Learning how the brain works and how to inspire visual interrogation from the images you include in your social media marketing vehicles are imperative to the success of your campaigns. You need to take the time to know what your visitors are looking for, and then deliver it to them in the most p