Building a cold calling sales team is much easier than you might think. However, it can be very expensive and incredibly frustrating if you don’t follow certain guidelines.

1. You should have a semi-relevant list of contacts for your telesales team to call. There’s no point saving money on cheap leads or data that’s outside of your target audience when you’ll be losing a much larger amount of money through wasted labor, phone bills, and ultimately, recruitment fees from lost disgruntled staff.

2. If possible, headsets are much better than phones for any team that is on the phone for more than a few hours each day. This prevents the phone from being held between your shoulder and chin and keeps your voice clear at all times.

3. A basic CRM system is hugely beneficial for tracking sales conversion rate. CRM stands for Customer Relationship Management, and it is a piece of software that will manage the leads that you distribute to your telesales team. These can be expensive, but if you’re buying quality data, it pays for itself as fewer leads are likely to go to waste.

4. You must have a training program. I’ve seen many companies that don’t care much about training their telesales staff because they view the role as elementary or straightforward. Because of this, they ignore ongoing training or just implement a short induction course.

5. Always have at least one sales meeting a week, preferably every morning or before the cold calling session begins. Cold calling is boring work, and a meeting before each session gives your staff a chance to air issues and concerns. These meetings also build a team bond.

6. Have a team leader take charge and make sure you’re getting the most out of your team. If you can’t justify paying an extra salary, then just the prestige of becoming a team leader will sometimes be enough to get a half-decent team leader on your side.

7. A proven telesales script is essential to maximize the participation of your staff. The script must have at least the following 3-point structure.

8. Introduction: The presentation should tell the customer who their representative is, why their representative is calling, and most importantly, why they are there for the customer. that is, why the client should give his representative some of his valuable time.

9. Fact Finding – You will need to ask some relevant questions to determine if this suspect has the right qualities or desires to become a prospect.

10. Closing – The end of the call should lead to or at least create an opportunity for a follow-up call from your sales team. This follow-up should be welcomed by the prospect. With this in mind, it is essential that the fact finding section of your telesales cold calling pitch is executed successfully.

I hope this helps you on your way to building a cold calling team.