Technical documents B2B Vs Technical documents B2C

Is there a difference between B2B white papers written by businesses for businesses and B2C white papers written by businesses directly for consumers? Most of the articles are written for the B2B market and very few are written for the B2C market. There is an idea that business executives and decision makers are the only […]


Continue.. Technical documents B2B Vs Technical documents B2C

The “almost secret ingredient” for a highly profitable business

Recently, I probably watched one of my favorite movies of all time: Kung Fu Panda. Now before you dismiss this as a stupid animated movie, there’s a BIG business lesson hidden inside if you’re an expert, consultant, or coach. Here is the TL version; DR from the movie: 1) A big fat panda, Po, is […]


Continue.. The “almost secret ingredient” for a highly profitable business

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