Codin’ For the Web by Charles Wyke-Smith – Book Review

The full title of this book is Codin’ for the Web: A Designer’s Guide to Developing Dynamic Web Sites and that is an accurate description of the content of this book. The author also wrote Stylin’ with CSS: A Designer’s Guide. With this book he completes the loop. In the first book, he showed you […]


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Fast Food Market Forecast: The Example of the Strategic Product Positioning Meter

The US fast food market has seen a healthy increase in growth over the last three years, and the forecasts may hold up. The fast food market is forecast to maintain its current growth expectations, with an anticipated Compound Annual Growth Rate (CAGR) of 2.3% for the five-year period 2005-2010. This is expected to drive […]


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The Law of Line Extension – There Is Irresistible Pressure to Extend Brand Equity

If violating any of the marketing laws were a punishable offense, a large portion of corporate America would be in jail. By far the most violated marketing law is the law of line extension. What is even more diabolical is that line extension is a process that is carried out continuously with almost no conscious […]


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Sharp Corp’s Marketing Strategy in the Competitive LCD Market

The premise of the “More to Watch” theme was that, just as the television was the most powerful device for storytelling (perhaps with a hint of the movie hat), Sharp’s Aquos product line offered the most advanced televisions, giving viewers a more vivid experience. experience through its superior color, detail and sound. One of the […]


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Use visual imagery in social media marketing to increase conversion rates

Cognitive psychologists are very interested in determining how the brain works. Social media marketers are very interested in determining how to increase conversion rates. When these two groups of people share information, it becomes very apparent that including specific types of effective images on your social media websites becomes imperative to your success as an […]


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Is the Yahoo overture gone forever? Here’s what to do about it

Inventory.Overture.com — where did it go? I was hoping it wouldn’t come to this, but I’ve been monitoring inventory.overture.com since last night and still haven’t been able to access it. So what does it all mean? The internet is a fast animal and change is everywhere. We all need to learn to adapt and grow […]


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Tips for Starting Your Own Outside Business Blog

Opening a blog for your business offers many advantages for all types of companies. A blog for your business can help establish a better reputation for your brand, as well as promote awareness of your business. Year external blog, however, you can achieve that and more. These types of blogs help increase the number of […]


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Think Green and Save Money: Techniques for Using and Reusing Cut and Strip Stabilizers

There are two main ways to store a gimbal. The first is through pre-planning, placing the gimbal a bit differently than usual, and the second is by using the leftover gimbal after you’ve used it to embroider. The way you cut and position your stabilizer can expand the amount of embroidery you can sew, saving […]


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