Why is authenticity important in marketing?

Being authentic in marketing should be easy, right? But the truth is, it’s not that simple because marketing is evolving faster than marketers can keep up. Today, with online reviews, social media, and consumer demand for honesty, you need to be more authentic than ever. Let’s look at the reasons why authenticity in marketing is […]


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Book Review: 73 Things To Do Before I Kill Myself: A Doc Longfellow Love Story

There are at least 73 reasons to read Doc Longfellow’s book, but I will only dwell on the highlights. 73 things to do before committing suicide: a love story is a witty and suspenseful tale of one man’s downfall and his struggle to pick up the pieces and rebuild himself. Everyone knows a Duncan Jones, […]


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Impact of nutrition on the productivity and healthy growth of nations

Nigeria has improved a lot from the socio-economic point of view unlike in recent years. The problem of malnutrition still affects some of its citizens. It has long been hampered by political instability, corruption, inadequate infrastructure, and macroeconomic mismanagement. This has led to an over-reliance on the capital-intensive oil sector, which provides 20% of GDP, […]


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