Being authentic in marketing should be easy, right? But the truth is, it’s not that simple because marketing is evolving faster than marketers can keep up.
Today, with online reviews, social media, and consumer demand for honesty, you need to be more authentic than ever. Let’s look at the reasons why authenticity in marketing is important today.
promotes confidence
When you are authentic in your marketing and people find out that you are, they will tell others when they buy your products. This means that you are going to end up with a much higher trust quotient than someone who oversold their products and ended up with bad reviews. The “under-promise and over-deliver” method is something you need to be aware of in terms of marketing.
you will convert more
When your sales page looks more authentic, it will convert more often. Consumers are less and less deluded and penetrable by the hype and fuss used by many marketers.
Enhanced engagement
Authenticity drives engagement because you’ll be open enough to communicate with customers and prospects alike. It is easier to interact with others when you are only true to yourself and your brand and know yourself and your brand voice.
you will do what you promise
When you are a true business person and owner, you will always do what you said you would do. If you said no questions asked refunds for 90 days, you will do exactly that. The thing about these kinds of promises is that you’d think most people wouldn’t make them if they weren’t going to keep them, but sometimes it’s just a lie and they have fine print. The other thing is that such behavior will spread and can ruin your business.
Honesty is always the best
It may seem obvious, but honesty is always better than falsifying the truth, exaggerating the truth, or just lying. But that doesn’t mean you have to be mean to the truth. For example, if someone asks you a question where telling the absolute truth would hurt him, he tries to tell you the truth in a softer way that is at least less hurtful.
You can show that you care
When you are a truly authentic person, you feel comfortable showing your feelings and that you care about people. This applies even when you don’t know them. It will appear on your sales pages, your FAQs, and when you deal directly with issues your customers or prospects are having when they submit a question to you. Care shows in your actions.
Your brand will be more consistent
When you’ve built an authentic brand based on truth, caring, your audience, and what you do for them, it will be easier to be more consistent.
Customers demand it
Today’s consumers demand that you be honest, authentic and transparent. They follow you on social media, they leave reviews, they tell their friends and they will actually stop buying from you if they find out that you are not honest, you treat others badly and you haven’t been open.
Being authentic is essential today. It is too risky to do anything else. There are businesses failing every day because word got out that the business owner, salespeople, or marketing weren’t authentic. Today, you can find anything online about any person or brand. And if you’re not authentic, your customers will find out.