There are many ways to earn money through the use of social networks; you can see for yourself with a little judicious research. After all, with the Internet connecting everyone, on a personal level you can already see how much time people spend on Facebook, YouTube, or tweeting, and then witness how other people manage to monetize those activities, for example, with revenue from ads. . and sponsors.
What is your main objective?
Okay, you want to make money using social media. That’s clear. Now how do you want to do it?
- you want to make money in addition to Is your primary income through a sideline, a second job, or establishing an additional stream of income?
- Or do you want this company to use social media to make money? itself ? This is much more complicated.
- Or do you want to venture like an expansion of your online presence? This has a good long-term vision.
Your action plan will, of course, differ from your main goals, so you need to be very clear about what you want and what you will need to do to make it happen.
- Are you using social media to drive visitors to your website? That is income if they buy something or click on your affiliate page.
- Are you using it to inform or educate your customers? That’s informational and promotional, and it’s also included in marketing.
- Are you using it to request feedback on a project? That’s testing the waters to see if an idea can make money.
You can use social media marketing to fulfill a business objective (make money, promote a product, solidify brand awareness), gain exposure, or even change public perception. Maybe your brand is in trouble: Social media marketing can get you real-time reviews and customer feedback faster than any formal focus group. That can help you address problems before they take on a life of their own.
How do you plan to reach your goal?
Since we are talking about social networks here, we must take into account the context of the connection. This is how networks are built; you reach out and connect. In business, of course, you already know this as networking, where people make contacts and deals, doing things like raising venture capital or courting investors.
When browsing online, you’ve probably seen ‘Donate’ buttons, or maybe even checked pages for Kickstarter campaigns (a well-established form of crowdfunding for venture capital), as well as let your eyes wander to various paid advertisements. and sponsored ads. Then there’s the members-only content (subscription fees, natch), affiliate fees (see Amazon affiliate program), and the little behind-the-scenes money makers like pay-per-click, commissions, and clicks. Let’s see how the most popular social networking sites help people earn money.
Many businesses and entrepreneurs use Facebook as a communication hub and a public face to keep in touch with their market and customers. Linking your business Facebook page to your website is pretty much SOP now, and you can make money off the connection in many ways:
- If a visitor clicks on your Facebook ad and is directed to a landing page, or a capture page on your website, where they can sign up for a newsletter and join your mailing list (thus adding to your group of interested potential buyers) and/or purchase your product.
- Or, if a visitor ‘likes’ or becomes a fan of your page, they may be offered discounts on purchases from your site.
- Or, if they visit your website from your Facebook page and then click on one of the ads there, you earn money from that action.
Youtube
Creating a YouTube account doesn’t cost anything, but the time and work it takes to make a YouTube channel successful enough to monetize is what separates the wannabe wannabes from the serious contenders. You need to create engaging and relevant content in your niche. Then you need to grow your subscriber count, while constantly generating new and engaging relevant content. In general, while you can try to make money in ad revenue, it may only come a little at a time, and not quite what you expect it to be. If your niche allows it, you can also earn money by doing sponsored reviews for your particular audience.
It takes time to realize that you are a trusted authority in your niche when you use YouTube. Engaging content gets comments, and people may like it even more when you reply to those comments. The more likes you get on your videos, the more your popularity will increase, to the point where you can become one of those YouTube celebrities and thus have a chance to break into the mainstream.
For example, check out makeup gurus Lisa Eldridge and Michelle Phan, who both have huge followings on YouTube. Phan, who started her channel in 2006, now has a makeup line in cooperation with L’Oreal. Eldridge has worked with makeup giant Shisheido. Considered authorities and professionals in their niche, both women share makeup lessons, reviews, tips, tricks, and advice on their channels, and earn money from advertising, endorsements, and sales.
Twitter is one of the most suitable social networking applications available. Your 140 character limit and speed settings perfectly in our dizzying need for information influenced by the Internet. You can’t deliver an essay on it, so content-wise you have to deliver short, simple messages, usually in a casual, personal style, and then see how it has an immediate impact on replies, likes, and retweets.
As for branding, Twitter is a free method to increase your presence on the Internet. It’s a quick way to gain, keep, and stay connected to your market through a following, gets you noticed and therefore increases your credibility online, and can help you stay up-to-date on current events in your niche.
Twitter, YouTube and Facebook are social platforms where you can broadcast your messages to the public on the Internet. Followers and subscribers help form your own network. By using these social media platforms, you are your own streaming ‘company’. they promote commitmentwhich is the social part, and Connectionwhich is the network part.
Engagement is sharing news, telling others what’s important, being updated by others on what’s happening. Participating in conversations or starting discussions helps strengthen connections between creators and their followers, fans, and subscribers.
Social media platforms, used in conjunction with your own website and blog, help people communicate with you and get your attention. This type of communication goes both ways. You are not just reporting, updating or sharing with others. They will be doing the same with you. That’s communication: it goes both ways.
Advice on the use of social networks
Remember, you are adapting to an audience with short attention spans. Depending on the message you want to send, an update, a lesson, whatever, you have to work with the limitations of the media you choose. Twitter has a maximum of 140 characters. YouTube is a visual medium, so you can make short, informative videos or longer, in-depth videos to follow your message and your audience. Facebook has rules and terms of service that can be confusing for personal and business accounts, so be sure to read the fine print.