Therefore, you would like to know the inside secrets to making money online through email marketing. You have heard and read some of the claims of how profitable online business can be and building an optional subscriber list is critical to this.

My introduction to email marketing was a bit confusing and at the time it seemed to me that there were a lot of hills to climb and obstacles to overcome. Little by little I understood the concept, and as I did so, I realized the power and money that was in the list.

Initially I thought that creating a list could be expensive and time-consuming to maintain. Now that I have successfully created and maintained several different lists, I find working with lists to be a very powerful and enjoyable activity.

Only when you’ve experienced the thrill of building your list and working with your subscribers will you truly appreciate the wonders of being able to do business online.

One of the characteristics of the creation is that it is not restricted to a single market. You can create a list for each niche you want to operate in.

Once you’ve built your list, it will allow you to communicate with your audience to build credibility, establish authority, and expand your reach to virtually any online marketplace.

To create email campaigns that your subscribers will respond to, you need to be clear about the different components that make up a winning marketing email.

Let’s take a closer look.

Your goal is to create specific mailing lists based on your niche or consumer groups. To achieve this orientation, you must establish a specific focus for your mailing list: a purpose.

You must ask yourself and be clear about who you are seeking to communicate with.

What does your average customer need? What can you offer your market that interests them?

You need to understand your buyer base in order to better understand your subscribers. When you do this, you will be able to create engaging emails that firmly connect with your market.

Your messages should be open and read by your subscribers and motivate them to take action. An ongoing goal is to get an ever-increasing open rate so that your emails will produce the results you are looking for.

The most important aspect of creating your emails is your writing style so that the voice of your mail varies and matches the type of market you are targeting.

For example, let’s say you were involved in healthcare markets, you may want to take a passive voice or take a personal approach.

Alternatively, if your target is a general business market, you can adopt a more formal tone with a straightforward writing style.

Then you will see that it is important to respond and understand your market and subscriber base so that you can create emails with a voice, style and tone that connects, motivates and prompts your readers to take action.

This article is the first in a series and will be followed by other related articles. In the meantime, there is more information on successful list building at http://www.simplelistbuildingsuccess.com