What is an Alexa rank?
Alexa is a ranking system that bases its algorithms on the level of traffic each website receives from visitors who visit the website with an Alexa toolbar installed. The lower your Alexa rank, the better. You are competing with every website on the internet as they are all ranked, some of them in the millions.
See Alexa’s definition of Alexa Traffic Rank:
Traffic Rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa calculates the reach and number of pageviews for all sites on the web on a daily basis.
Alexa’s top traffic rank is based on the geometric mean of these two amounts averaged over time (so a site’s rank reflects both the number of users visiting that site and the number of site pages viewed by those users). )
Why would you want to improve your Alexa rank?
You should always be looking for ways to improve your website – if you are trying to monetize your site, improving your rankings will be extremely beneficial. Webmasters, advertisers, and ad networks base their ranking on Alexa to determine the value of a link on their website or blog. By doing so, you have a better basis for setting your prices.
Tips to improve your Alexa rank:
o Install the Alexa Toolbar and navigate your website as you normally would. Doing so will help your website rank increase.
o Encourage others to download the Alexa Toolbar. Get your friends, family, and even co-workers to browse your website.
o Search engine advertising. By doing so, you will generate massive amounts of traffic that will significantly change your Alexa rank over time.
o Write an article or blog about Alexa. Webmaster-related content will help you generate traffic. Most webmasters tend to already have the Alexa toolbar, which can help improve your rankings substantially if it is constantly updated.
o Show off your URL on webmaster or search engine optimization forums. You can include them in your posts as well as your forum signatures, which gives you a decent amount of exposure.
Overall, the steps to improve your Alexa rank can be tedious and time-consuming, but it’s worth it in the end. Alexa rank can make it easier to monetize your lower ranking website or blog because you can charge more if you have better stats than the other competitors in your niche.