PrestaShop is undoubtedly one of the most powerful e-commerce platforms. With their high-end features and flexible, lightweight nature, they are the ideal platform for building beautiful websites that are capable of getting more traffic and higher conversion.
If you want to get the most out of your PrestaShop platform, you need a website that reflects modern design trends.
This is how you can improve your user experience with these web design trends.
1. Material Design
Google developed Material Design for its Android apps in 2014. This design philosophy has been the most influential among designers. As of today, the principle of material design has been extended to more than just mobile apps.
The kind of experience it offers and the way users can interact with the design is exceptional. With its three-dimensional elements, layers and bringing each element to life, you can make your PrestaShop store stand out from the rest with material design.
2. Mobile design
Gone are the days of making your website design mobile responsive. Designers now think of websites as mobile first and then adapt it for the web.
This big change comes from the increase in mobile visitors. Designers are working to bring the best for mobile users and present it attractively on both small devices and desktop computers.
Hamburger menu, large images, prominent buttons and icons, and full width usage of the screen are some of the elements that designers can incorporate into their PrestaShop website.
3. bright colors
Say hello to a bunch of bright colors appearing on websites like this year; it’s all about bold shades that make a statement.
When a brand is associated with bright colors, they tend to leave an imprint in the minds of customers. (Case in point: the popular fiery red brand) Play with bold colors to grab the attention of your users. Also, understand your audience and the type of colors they prefer.
4. Long scrolling and lazy loading
It is a big inconvenience to click on a new/next page for information, especially if you are a mobile user. That is why the long scroll is the best way to go. Also, with lazy loading, the content is displayed only when the user scrolls down.
These two factors have a huge impact on page load and performance factors.
5. Animation and Cinemagraphs
If you are an e-commerce owner, you know that you only have a few seconds to impress your users. The correct way to do this is by including animations and cinemagraphs in your PrestaShop web design. Cinemagraphs are images with small variations in the form of a GIF or video.
Give your PrestaShop store an impressive look with these elements. These videos or GIFs can appear in the header, homepage banner, background, and 360-degree product images.
6. Custom Illustration Drawn
Gone are the days when designers chose stock images for their PrestaShop websites. Hand-drawn or custom illustration has become all the rage. They show the innovation and creativity of the brand. It also gives a personalized feel to the website and sets it apart from other similar websites.
Illustration can be used for icons, logos, home banners, and background.
7. Typography
Large font styles continue to stand out to attract the attention of users. Showcase your content in the best light using big and bold typography in your PrestaShop store. You can also mix it with different font styles to break the monotony.
Closing
Your PrestaShop store can have its maximum impact when it continues to excel in visual appeal. Although it may be difficult to implement all these web design trends for your PrestaShop website, make the most of them and improve your user experience.
What do you think of these web design trends? Do you have your favourite? Share your thoughts in the comments below.