whatsapp for small business
WhatsApp is a social messaging service for mobile devices that allows you to send text messages, images, audio and video clips to communicate with those who are in your phone’s contact list.
WhatsApp marketing can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to connect users in real time.
Facebook allows you to connect with your potential audience and WhatsApp takes this connection to the next level. WhatsApp provides several features that can be used effectively to promote small businesses. These features are listed and briefly explained below:
Messenger service:
WhatsApp is not limited to sending text messages to reach your target audience; It can be used to promote products and services through text, audio and video formats, so that you can convey a proper idea about your products and services to potential customers. You can also target your audience en masse using the broadcast feature of WhatsApp.
Group Orientation:
WhatsApp allows marketers to conduct group targeting and also allows creating groups according to similar interests and starting discussions with group users. This helps target customers with similar interests and demands. It also increases the possibility of going viral thanks to the fact that the group’s participants share content among their contacts.
Bells:
WhatsApp enables marketers to run innovative campaigns. You can ask your recipients to share your images while using your products and services or posing in front of your billboard or store. In return, you could offer them various coupons through WhatsApp. This allows you to grow your database through relevant contacts and increase the reach of your business.
WhatsApp for customer service:
Due to its broader reach, WhatsApp can also be a very useful tool for customer support. Your customer may prefer to communicate with you on WhatsApp instead of calling your support numbers or writing emails. You can solve customer problems or provide information and advice about products or services through this medium.
Since a large number of people use WhatsApp on a regular basis, it is easier for marketers to reach out to their potential customers. WhatsApp is becoming an affordable mass communication tool that small businesses can use in creative and innovative ways.
The above features allow small sellers to promote their business very easily through WhatsApp. These features are advanced marketing tools to promote any business.
Local businesses and WhatsApp
A business or company that provides its services in a certain geographical area is called a local business. The term Local Business is also used to define a franchise in a particular region. If you’re running your business in a local area, consider adding WhatsApp to your online marketing toolkit to increase your campaign performance and profits.
WhatsApp is a great tool for sending bulk text messages, videos and audio clips at no cost. And it works with all smartphone platforms, such as Android, iOS, Windows, Symbian and BlackBerry, etc.
Local businesses could advertise their WhatsApp number and tell their audience that they can shop through WhatsApp. Share images of your products or services in a WhatsApp group of potential customers. Local sellers can also send their geographic location to their customers, so customers can visit the store at any time.
Here are some reasons why you should include WhatsApp marketing in your advertising strategy:
Advertise your products:
WhatsApp is the new way to send SMS between your family and friends. But you can also use it as an advertising tool. You can promote your products to a WhatsApp group or individual users. This marketing tool is the best way to establish one-on-one communication with your customers. There are fewer restrictions on sending and receiving than with SMS and emails.
But be careful, don’t message everyone and make sure you target those customers who are in your contact list, because people hate messages from unknown people/companies.
low cost:
Local merchants and businesses can send free text, picture, audio and video messages. WhatsApp only consumes internet data to send messages. For the first year, WhatsApp is completely free for all users, including businesses, but after the first year is up, each user must pay a minimum annual subscription fee of $0.99 per year. Therefore, there are no hidden fees and it is much less expensive than other online advertising channels.
Distinctive communication:
Most of the users do not like to communicate through groups as they get notifications every time group members send messages. But this does not mean that you cannot use WhatsApp to send promotional messages, banners and videos to individual users. Personal messages will help you build a strong relationship with your customers.
Instant response:
Local businesses and merchants can ask their customers to provide feedback through WhatsApp’s messaging feature. Ask them to send their queries on WhatsApp and reply to them as soon as possible. Solving your problems regarding your product and services in a diligent, timely and personalized manner will increase your confidence.