As an author and self-publisher, it is absolutely essential that you have a presence on Amazon. And luckily for us, Amazon offers many powerful ways to connect with potential readers and buyers. Even if you use a regular book publishing company to publish your book, you will still need to have a presence on Amazon. Especially if you hope to sell any books. Amazon is the world’s largest book retailer. Amazon has more market presence and marketing power than even the largest publishers. So to get you started, here’s a quick look at some of the best book marketing tools on Amazon to help make your book a financial and critical success.

1. Central author

This is the main page for authors where Amazon allows you to provide your profile, add videos, link to your blog, and create a list of your favorite books. This powerful tool is like having an entire web page dedicated to you and your books. Here you will also be able to track sales and trends for your book. Using Author Central in conjunction with your blog will create a very powerful way to promote yourself and your books.

2. Affiliate Program

This is an easy way to monetize your website. You provide a link on your website back to your book on Amazon’s website. If they buy your book through this link, you get a small commission from Amazon. This commission also applies to any Amazon products you link to from your website.

3. Listmania!

With Listmania you create lists of books relevant to a particular topic. This is a great way to connect with readers and buyers. This is especially a good way to show your readers, and those interested in your genre, that you are a source of information that can help them in their search for information on a particular topic. You do not need to have purchased these items on Amazon. And, you can include your book within your lists. But don’t be late. Only include books that you really think will help your list readers.

4. Search-Inside-The-Book

You can drastically improve your book sales using this feature. It allows buyers to read parts of your book, as well as search your book by typing a search term. The reader can see its table of contents, table of contents, prologue, introduction and parts of different chapters. By enabling this feature, a buyer can feel more comfortable choosing to buy your book over another.

5. Book labels

Start tagging your books with appropriate keywords. You can easily create useful tags by putting yourself in the shoes of your readers. What tags or keywords would a person looking for a book like yours be thinking of? You can easily tag your book by visiting your book’s product page. You should also ask others to tag your book as well.

6. “So Would You Like…” Guides

With this tool, you create a guide on a particular topic that is useful to Amazon shoppers. By doing this, you can position yourself as an expert on a particular topic. Your guide will help shoppers find books or articles and provide relevant information on a specific topic. You can easily create a guide on the topic your book covers.

7. Connect your blog feed

As an author, it is essential that you have a blog. This is where you can discuss your books and everything related to them and your particular topic. Just write your blog feed, also known as RSS. Amazon will display a small portion of your most recent blog posts.