Small businesses and individuals looking for the step by step guide to start selling on Amazon India are at the right place. The last two decades have seen a rapid and increasing expansion of the online marketplace that has significantly covered the buying and selling of goods through third-party platforms and personal online stores.

Small businesses without abundant funds expect a less expensive but results oriented platform where they can use their trading skills to earn higher profits.

Amazon in recent years has drawn a lot of attention from both consumers and sellers. The huge customer base, worldwide service, huge inventory, outstanding delivery services, and high customer satisfaction have made this website the first choice for buyers and sellers.

The question often arises: how to sell on Amazon? It can be a bit tricky, but once you are well versed in how this platform works, you will earn a nice sum of money every month. Let’s get started with the steps to start your Amazon seller account in India-

1. Prepare to plan-

The first step towards any successful venture is a proper and realistic plan. Understand your business, your demand, target customer base, inventory shelf life, and transportation from your location. If you have not yet thought of any product, make up your mind before anything else.

2. Organize a photo session-

Once the products to be sold are finalized, arrange a professional photo shoot. Amazon India only strictly allows images with a solid white background in categories like: Home & Kitchen, Clothing, Shoes & Bags, Electronics, Cosmetics, Health & Personal Care, etc. Also, the minimum size of the image should be 1000X1000 pixels. Below this limit, images are often suppressed and disappear from the Amazon product page.

If you have good hands-on photography experience, try clicking pictures on your own, this will save you a lot of money. Click on at least 5 images of each product: front, top, side, bottom view and one of your choice (I would recommend image of a person/objects along with your item to give a realistic view. Ex- Women holding a rolling bag selling)

3. Keep product details ready-

After completing a professional session, write down as many of your product specifications as possible. Color, weight, length, width, height, technical specifications (for electronics, etc.), material, usefulness, special characteristics, SKU number (unique code that you assign to each of your products for inventory differentiation).

4. Create your seller account-

In India, there are certain document requirements at the time of account creation. Please have your PAN card, GST certificate, bank account details, business name, email address, business address, mobile phone number, shipping address and product category information handy. With all the above details, create your Amazon seller account in Central India.

5. Take trademark registration or request GTIN-

If you have purchased the trademark certificate for your brand, please go directly to the help box in your central seller account and search for a trademark registration. Fill in the basic details like the brand, category, and number of SKUs you want to sell, etc. along with your trademark certificate and proceed.

If you have not yet received or applied for a trademark, look for the GTIN exemption. Here, Amazon provides you with the unique codes for the number of SKUs you want to list. Suppose you have 40 unique products, download an excel sheet for GTIN from your seller hub and fill in the details like SKU, your products title, image link (Dropbox link can also be used), etc. And apply

6. List your products-

Once the trademark/GTIN registration is approved, you can list your products on the website. Download the flat file of the specific category in which you want to list your products (the file can be downloaded from your account). Fill in all the essential details that a customer should know about your product. For example, it might seem like a nightmare to fill out nearly 60 fields for each product, but once you get a command, it becomes easier. Save the Excel file in the text delimited format and upload it.

7. Maintain quality-

Your customers trust you for the best quality and experience, make sure you deliver top notch products with an amazing customer experience. You can insert a personalized thank you note inside the packaging to make it more identifiable.

8. Opt for Fulfillment by Amazon-

Fulfillment by Amazon is an initiative launched to deliver shipments safely and faster. You can ship your bulk inventory to Amazon warehouses built in all major cities of India. Here, you will be relieved of the burden of packing multiple products, shipping them, and returns. Amazon handles all of this on your behalf with minimal charges.

Tips to stay ahead of the competition-

1. Invest in fast-moving inventory. (Hot selling products)

2. Never compromise on quality.

3. Feel free to ask customer for product review through emails and calls.

4. Analysis of the reports on a weekly basis will help to monitor the cash flow.

5. Invest in campaigns and ads only after stable growth.

6. Ship on time, reply customer’s mail on time (Amazon gives 24 hours to reply customer or hit your seller’s metrics)

7. Follow Amazon’s guidelines for long-term business.

8. Keep an eye on payments received to look for any discrepancies.

9. Remove non-fulfillable inventory from the warehouse from time to time.

10. No, don’t shy away from competitor analysis.

It is an amazing platform to start your online journey as a provider. Easy to use, reliable and, most importantly, can be operated from anywhere. Start selling on Amazon today with these crucial tips and advice in mind.