PPC or CPC (pay per click or cost per click accordingly) are Internet advertising models used to divert traffic from search engines or other platforms to various ad-embedded websites. In such commercials, advertisers pay publishers (usually a website owner) per click. It can be defined as the amount spent to click on an ad.
When creating a PPC ad, advertisers bid on keyword phrases to target potential customers on search engines. Many websites often charge a fixed amount per click instead of using a bidding structure. PPC display ads, also known as banner ads, are advertised on websites or search engines with relevant content.
How is a PPC embedded website different from a general one?
Unlike a general portal, which strives for a high volume of traffic, PPC incorporates an affiliate model, which places acquisition opportunities wherever a user browses. This is done by offering monetary incentives (in the form of a revenue rate) to affiliate partner websites. It is a pay per share model. Its variations include pay-per-click, banner exchange, and profit-sharing models.
service offerings
Entrepreneurs get the following services by incorporating a PPC model into their business:
• Define campaign plan
• Search and advanced selection of keywords
• Creative development, including attention to detail, interest, desire, call to action
• Categorize landing pages
• Monitor campaign conversion rates
• Sending announcements
• Manage offers and track ROI (return on investment)
• Monthly analysis
• Campaign evaluation
• Campaign optimization
Why do companies need a service provider?
Entrepreneurs partner with a PPC service provider while monitoring ad performance and evaluating results, management processes, results, and more. The method aims to increase the efficiency of the campaign by increasing the conversion rate and reducing the cost per click. Service providers carry out a day-to-day campaign management activity.
Service providers provide advanced keyword research and implement strategies to establish a list of keyword phrases that are relevant to the advertiser’s product or service. It is the first step in the process of submitting pay-per-click keywords. Once the correct keyword phrases are decided, users are selected and directed to a website. These users are highly qualified and are likely to be motivated to purchase a product or request information about a service on that website.
When companies opt for pay-per-click advertising, the ads appear at the top or on the right hand side in search engine sponsored listing areas. All the major search engines have a search engine marketing program that drives more traffic through these ads. Their strategy is common; the highest bidder gets the first position for a particular keyword. This results in driving more traffic to a particular website.