Book Publishing: Could Ignorance Truly Be Bliss?

When I wrote my first book I knew nothing about publishing. Thank God, otherwise my book would probably never have been published with McGraw-Hill. Recently, I was on a panel presenting ideas on all forms of publishing, from traditional publishing to print-on-demand to independent publishing. More than seventy-five people questioned the panel about all forms […]


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The Keto Cookbook: Ketogenic Diet Insights and 96 Recipes to Treat Seizures and Epilepsy

The KETO COOKBOOK is a MUST for all families, caregivers, and allied professionals who need a thorough understanding of the ketogenic diet and its application to help reduce seizures in children with epilepsy and some other neurological conditions. The Keto Cookbook, co-authored by Dawn Martinez and Laura Cramp, RD, LD, CNSC, is written with the […]


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Market Research: Why Talkative Respondent Detection Doesn’t Work

We recently published a special report titled 25 Common Field Mistakes to Avoid When Doing Your Qualitative Market Research. In bullet point #12, we suggest that researchers eliminate open-ended screening questions that are intended to identify respondents who are extroverted and able to express themselves. Here is the full text of point #12: “If your […]


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your new kitchen

It is where we prepare food, wash dishes, eat and socialize. It’s the center of the house, the nerve center if you will, and the place where everyone inevitably ends up, whether you’re hosting a dinner party or just a regular Tuesday dinner. It is your kitchen and it should reflect your personality and tastes […]


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