As an entrepreneur or business owner, it is vital that you have an online presence so that you can more effectively build your brand online. There are many web tools you can use to do this, and they’re not as difficult to use as you might think. In fact, it is essential that you learn how to increase your social presence to attract the ones you seek!

Here are some effective ways to use the internet to build a brand.

1. Use social networks

There are plenty of social networks to use to build your brand online. Take the time to join and set up your profiles and be consistent with updating each one. Here are some social networks that are essential for brand building:

• Facebook
• LinkedIn
• Google
• Twitter
• Discs

2. Own your own domain name

If you want people to find you when they search, it’s important that you have your own online name. For example, if your name is Jane Doe, go ahead and purchase the domain name JaneDoe.com. This is easy to do and fairly inexpensive and even if you already have a domain name that differs from this, you can have your domain name simply redirect to your established domain.

3. Join and use LinkedIn

Go ahead and take advantage of the benefits of LinkedIn, as doing so will not only help you build your brand, but also gain the professional recognition you deserve. Create a well-crafted professional profile and let readers know exactly what services or products you offer. Let them know how valuable it is to their lives. Also, use other places similar to LinkedIn, like BrandYourself and ZoomIinfo. If you’re having trouble pronouncing the right words, feel free to hire a freelance writer to create the perfect profile for you.

4. Develop a Google+ account

Make sure you get a Google+ account and don’t forget to link it to your social networks and website.

5. Create awesome SEO content

Content is still king in the world of online branding and marketing. Do you have some creative and relevant content on your website? Are you taking advantage of web 2.0 sites? If you’re not handy with writing, hire a professional SEO content writer to craft delicious articles for your website or blog, as well as article directories and web 2.0 platforms.

Use these tips and get the publicity you need to get the traffic you want. More traffic equals more subscribers, which equals more sales. Keep these tips in mind and be consistent in your online marketing and branding efforts, as it will certainly pay off!