Definition:
Video Marketing refers to the promotional strategy deployed by companies to promote products and services through the use of short, attractive and educational videos. The main purpose of preparing such videos is to induce or spread the knowledge of prospective customers about an organization and its products. An entrepreneur can attract a potential customer to buy the product by spreading the word about it. The visual demonstration of the message makes the ad or promotional video appear lucid and visually appealing.
Meaning:
In an ad that is made up of text, a potential customer has to read the text to discover the message being conveyed. This consumes time and effort on the part of a target customer. However, if the same message is communicated through a visual demonstration, it is less time consuming and the message is easily understood by the customer. A visual illustration has the potential to create an impact on the mind of a viewer. Therefore, a promotional video should be short, engaging, and informative in nature. These features in a video help the viewer to retain the message longer. It may tempt you to buy the product or service mentioned in the video. Many marketers use internet marketing videos due to the emerging trend of more people turning to the internet for information. Therefore, online video helps you reach a wide range of top prospects instantly. Online video allows you to reach your target customers across geographic boundaries and get the maximum number of customers. This broadens a company’s customer base. It also allows a businessman to tap into the international market and make his presence felt not only in the domestic market but also in the foreign market. Online promotional videos are more attractive compared to other types of advertising. It grabs the viewer’s attention quickly and takes root in the intended message much faster than plain text. A video can give a demonstration of the use and usability of a product. You can also add effects to the video to make it more attractive.
There are many video marketing services offered if an entrepreneur decides to get an attractive video made by any good company. Technology has also improved tremendously and gives you different tools to track traffic and analyze the results. There are several tools available that show the number of times your video is viewed by potential customers. Others help you to know the number of views that customers pay after watching the video. Many other types of tools show the number of visits converted to sales.