LinkedIn and Facebook are social networks with different purposes. Depending on what you want to achieve and the reasons you spend time using the networks, you may need profiles on one or both sites. The following article will discuss what you can achieve with both profiles and the reasons why one might better suit your needs than the other.

What are the differences?

LinkedIn is a business-oriented social networking site, used primarily for professional networking. The personal profile page is like a CV and is where recruiters and others look for someone to hire or do a job with. The users will be mostly workers/entrepreneurs, less children and adolescents.

Facebook is a social networking site that focuses on connecting with friends and sharing personal news. The personal profile page is like a showcase of who you are, combining some personal information with photos, notes, etc. Users are anyone over the age of thirteen who likes to connect and interact with others.

These basic differences describe the various uses.

When do I need a social network profile?

First of all, you don’t need a social network profile at all, but if you want to create an online presence, you might want to consider those or any other social networking site.

LinkedIn is for you if you want to create an online version of your CV and allow recruiters or companies to find you. It allows you to collect real testimonials and therefore generate referral options. If you’re looking for a job or want to find someone to hire, LinkedIn is a good place to start.

Facebook is for you if you want to reconnect with old friends, want to share your vacation photos with friends and family, or want to create a personal profile or business profile that’s easy and fun for your current and potential customers to access. . Facebook gives you the option to let people see into your life with as much detail as you choose.

With Facebook you can also showcase your business and create interest and new leads, but compared to LinkedIn, it’s more fun and interactive.

Or one or both?

I personally have a profile with both social networking sites. The reason is that they serve different purposes and yet both give me an additional web presence, which positively influences my business presence, credibility and professionalism.