Being a celebrity is a never-ending task. The fame and fortune that come with this status require constant effort to maintain. As a celebrity, it is very important to maintain your own brand. The brand is what keeps people talking about you and thus making you a celebrity. As such, a celebrity must maintain their brand. One of the tools they can use to achieve this is social media. There are many platforms for the celebrity brand. They include YouTube, Facebook groups, and LinkedIn groups. Read on to learn how to become a celebrity in your niche with the help of social media.
They use social media accounts to treat their fans as friends.
To build their brands, celebrities use social media to get closer to their friends. Celebrities use their accounts to talk to their fans directly on a secure platform. When they post something, their fans respond and they feel like they are talking to their idols. As a result, fans feel closer to celebrities and spread the word even more. Eventually, the celebrity’s brand becomes stronger. For example, celebrities retweet their fans’ tweets. This makes the fan feel like the celebrity loves them as much as they love the celebrity. Sometimes celebrities get into fights on social media. These are very public disagreements with other celebrities on the social network. The fans always support their celebrities. The celebrities also posted thanks to their fans for their support. This creates a bond between the celebrities and the fans. As a result, their brands are strengthened.
They use social media to promote themselves.
To maintain a brand, a celebrity has to do a lot of self-promotion. Social networks are the ideal tool for this. They can promote themselves by posting, tweeting, uploading photos, and giving opinions on current trends. This keeps celebrities in the public eye. Even fans who aren’t subscribed to certain social sites will sign up to see posts made by their favorite celebrities. The celebrity can share posts about their latest activities and future plans. This keeps fans informed and they feel part of the brand. As a result, the brand is strengthened on and off the Internet.
An example of a celebrity doing some serious self-promotion through the use of social media is Lady Gaga. The queen of pop claims that she tweets about her music, hinting at upcoming songs. She also uploads video teasers and photos about upcoming shows and tours. This keeps fans of her guessing what her next move will be. Lady Gaga shares clues about the creative process of her music and art through social networks. She also uploads photos about her personal life on platforms like Instagram. Her fans are aware of almost every detail of her daily life. Therefore, they feel like part of her family. They feel that Lady Gaga cares about them and they feel part of her brand. As a result, Lady Gaga is one of the most famous celebrities in the world. Her concerts are always sold out and her posts appear on music news programs around the world. Her brand is international and stronger than ever.
They use social media to increase their relevance.
Sometimes a celebrity’s star stops shining. They stop being on everyone’s lips. In the old days, this meant that her run in fame was over. However, thanks to social networks, a celebrity can renew his stardom. When people stop talking about them, the celebrity can use social media as a strategy to regain lost fame. This can be done in person or even through your Public Relations company. Nowadays, a celebrity is not afraid of being washed. All they need to do is double their efforts in social media promotion and they will be back on top. A good example of a celebrity who did this is the sweet and adorable Betty White. She was famous in the 1970s and 1980s for the Golden Girls show. People who were born in the 1990s didn’t get to watch her show much and didn’t know who she was. As a result, her star began to fade. However, she renewed her fame through social media. She started tweeting funny stories and anecdotes. She also had film and television roles related to the younger generation. She let them see how funny she is. As such, she gained quite a following on Facebook and Twitter. This pushed her back into the spotlight herself and she even landed a spot on the popular SNL show.
They use social networks to change public opinion
Sometimes celebrities find themselves in situations that cause their stars to fade and their brand to suffer. Examples of such situations are court cases, adulterous relationships, and other negative publicity. This hurts their fans and many times they abandon the celebrity. Through social networks, the celebrity can win back the hearts and minds of his fans. The celebrity can go on social media and apologize for their actions. They too can be explained. This strategy is not always guaranteed to work. However, when it does, it works great.
Fans understand that their celebrities are people too. Therefore, when they make mistakes and apologize for them, the fans are very likely to forgive them. Fans look up to a celebrity who is humble enough to publicly apologize through their social media accounts. They will quickly flock to the fan and become even more loyal. This results in their brand being rebuilt and song, merchandise and ticket sales skyrocketing once again. A good example of a celebrity who did this is Reese Witherspoon. She was involved in a conflict with the police that damaged her brand. However, she apologized and now she is stronger than ever and has new roles.
They hire image managers experts in social networks
Most celebrities don’t tweet or post photos. They have a team of managers who do that for them. This team is responsible for ensuring that the celebrity’s brand remains strong. Therefore, celebrities use these managers as a competitive advantage to stay afloat in the celebrity world. As a result, their brands remain strong and profitable.