Every time you search for information on search engine optimization or try to learn a new strategy regarding the topic, one point will remain constant, the importance of keywords. When someone visits your website or blog, the first few seconds decide whether they will stay or go.

What is a “keyword” and how does it work?

If your website is not set up properly, the entire SEO strategy will fall apart. Keyword research and analysis is one of the most important factors that help a website, brand, product or service stand out in a search engine. Before getting into keyword research, it will be crucial to know what a keyword is, as it will help you better understand the subject.

Basically, a keyword is a group of words or phrases used by people who use the Internet to search for something. So keyword research means discovering the words and phrases that people, especially your target audience, will use the most in relation to your business, product, or service.

Importance of keywords in your SEO strategy

Now, to get into the importance of keyword research, you will need more information and also go deeper into the matter. Also, to understand the topic, you need to understand the importance of the SEO process. SEO or Search Engine Optimization is the method that ensures that when someone searches for something related to your business, your website or brand is among the top 10 results provided by the search engine.

Reaching such a position and continuing to occupy the same is not easy. It takes a great deal of time, work, and well thought out strategy to earn that top spot and stay there. The process, used by companies and websites to obtain that position, is known as SEO. Without the right keyword, it will be almost impossible to optimize the website. Also, the content strategy you have created will not generate enough traffic.

Therefore, it is quite clear that you need keywords for the successful conception, implementation and completion of the SEO strategy that you have to undertake. If you pick the wrong set of keywords, then things can take a nosedive as well. It’s because, when the person searching for the keywords you’ve chosen finds your website irrelevant, they won’t stay on the site and dig any deeper. He or she will press the “back” button and exit almost immediately. Such visits will increase your bounce rate, which in turn will be extremely detrimental to your website and its performance.

Tools that can help

It is now quite clear that keywords are extremely important and to ensure that you have chosen wisely, extensive research on the subject is also required. There are quite a few tools that can help with the keyword research process and they are:

1. Brainstorm possibilities
2.Google Analytics
3. Google AdWords Keyword Tool
4. WordTracker Free Keyword Demand Tool
5. WordTracker Paid Keyword Research Tool

These tools will only be able to help you if you are taking their help before launching a site or launching a new SEO strategy.

For best results, extensive keyword research will be required, and in the process, if you can learn about the importance of this component of seo strategythen it will be for the better.