dangerous comfort
One of the most dangerous places to be in business is comfort. You might even be telling yourself that you are not in that place. You are everywhere. Marketing, sale, measurement and obtaining benefits. You’re even reading all the time to learn the latest and last week you implemented that new strategy that the best and brightest in the industry are using. This new material will completely revolutionize the industry.

Now, in order not to rain on anyone’s parade without mine first, you need some smelling salts. There is no room for complacency in business because it means the beginning of the end for companies large and small. While people wax poetic about the failure rate of small businesses, they might as well include the big busts of big companies that went under because leadership was arrogant and inflated.

It’s Napoleon’s fault
So how does this happen? It would seem that the most serious problem is the lack of a clear base plan that is constantly reviewed and modified every day. Now I know that most real estate agents just shut this down at that point, but we’re not going to abandon this point because it’s critical.

If you want to blame someone for starting this complaint, then look no further than Napoleon Hill, who after studying the greatest minds of his day, including Rockefeller, Edison, and Ford, wrote a lengthy documentary called The Law of Success in which It clearly states that its purpose was to help people discover weaknesses and then build a plan to overcome them.

seismic shift
So why not use this philosophy to run your business? For me, the thought of sitting down and writing a book about what I’m trying to do in my business puts me in a paralytic state where I stare at a business plan template. Then I realized that if I could make an image of it, I could more easily visualize a rhythmic flow of all the departments. Suddenly details became fun as I stacked them into universal business categories like marketing, database management, sales, and all things finance.

This simple technique has made me realize a simple business truth: that evolution occurs mostly in small, incremental changes built on a universal and never-ending foundation. If you stick to that principle, you’ll be able to handle any major seismic shifts and maintain a healthy profit under any circumstances.