As a salon owner, you already know you’re in a tough business, a business where you must possess more than just skills to be successful. This is a business where you have to maintain friendly and personal relationships with your clients so that they feel at home in your salon. This is what makes you unique and helps you stand out from the crowd. Smart salon operation involves many different management decisions, such as choosing the right interior décor and staffing to maintain a bright, friendly environment that meets diverse customer needs.
A crucial aspect of salon management is how the client is occupied when waiting for their appointment or between procedures (such as waiting for color to process). Depending on your and your customers’ convenience and preferences, consider offering electronic media, snacks, or just conversation. Keep in mind that magazines are and have always been the best way to entertain your waiting customers.
Magazines help cover the diverse interests of any number of clients who come to your salon. Some like sports and health and others are die-hard fans of machines and technology and would like to stay up-to-date on those fields. Magazines cover so many aspects of life, such as fashion, style, technology, health, sports, economics, and politics, that they give customers the opportunity to pass the time while searching for the topic that interests them.
But covering all the leading brands and providing different reading material can be an expensive step. One can minimize the cost of subscription bills simply by planning ahead. First, identify your customer base. Try to find periodicals that match your interests. Divide your customer base based on gender and ethnicity and find overlapping fields of interest and reduce unnecessary magazine subscription costs.
Look for general interest magazines that publish pieces of consumer interest, how-to articles, news, and profiles. The best magazine selection includes Reader’s Digest, People, Time, Vogue, Outdoor Life, Allure, Ebony, Elle, Self, Shape, Seventeen, Family Circle, Teen Vogue, Glamour, Parents, Latina, Shape, Working Mother, Automobile, Cosmopolitan , Texas Monthly, ESPN Sports, Better Homes & Gardens, Field & Stream, Car & Driver, Road & Track, Consumer Reports and more.
Magazines are a great tool to improve the atmosphere of your waiting room. They can be used to improve the client’s mood. Most importantly, customers appreciate the presence of magazines that make waiting time enjoyable.