One can argue why any business should have a responsive designed website. After all, it is the latest new standard in programming language (HTML5) and it is here to stay. One of the key benefits is that it is compatible with all major devices such as tables, smartphones, and computers. A responsive design website, as the name suggests, responds to the device viewing the site and automatically resizes to fit.
Why Skincare Brands Should Have Responsive Design Websites
The argument for skincare brands to have a responsive HTML5 design website is primarily driven by consumers. The average skincare customer does a great deal of research online before choosing a new skincare product and ultimately purchasing it. Brands must be able to be visible to your customer base and target market on all devices. People read, search online, and spend time on smartphones and tablets during the day and night – much more than computers. Statistics already show that we have outgrown computer use with mobile devices. Since last year, more people use tablets and smartphones to access the Internet than computers.
It is very advantageous for brands to have HTML5 websites even if most of the sales come from retail distribution. If brands have e-commerce websites, having a new HTML5 site is much more beneficial for selling products online. They are faster, easier to manage, faster to scale, and work on all devices that are currently in use.
Without a responsive design website, skincare brand websites are only visible to 30-40% of their market. Tablet sales are expected to exceed 100 million this year, which means responsive design has never been more important to brands.
Increase sales of skin care products
Consumers of skin care products also benefit from responsive design websites. Another benefit of responsive design is that the user has an improved site experience, as there is no need for redirection. The use of standardized style sheets (CSS) across devices and a unified design approach creates a consistent appearance for the website visitor. Consistent user experience has a positive impact on conversion rates, increasing skin care product sales. Responsive design also removes some of the other barriers that having multiple sites can present, namely in functionality, performance, and consistent appearance.
Save time and costs in design and development
Another benefit of responsive design is that it takes less time than creating an additional separate site for mobile devices such as smartphones and tablets, which has been the previous approach. Save development and design costs. Having a single solution across all devices saves development time and costs as well. Development time can be significantly reduced with a single design and development project and a software application to manage all the functions of a website.
Easier and more profitable website management
It will be much easier and less time for skincare brands to manage and maintain a single site. For starters, a responsive design website can be managed by a single content management system (CMS), streamlining administrative work for a skincare brand. Since there is no need to duplicate work or maintain other websites, it is much more profitable for a brand to operate a responsive design website.
With the skyrocketing sales of tablets and the use of smartphone devices, responsive design is key to staying ahead of skincare competitors and establishing market share in the beauty industry; Content consumption on mobile devices will only continue to grow in 2014.