As the year 2018 has begun, it makes sense that in this new year what could be the biggest changes in social networks to expect.
For the most part, the world of social media has witnessed continuous growth in technology and innovation. Every day you see some new innovations or hear new announcements.
So, let’s discuss the possible trends that may follow this year and the ways in which social media managers can plan for these changes.
1.Continued growth in Live video content.
Facebook recently announced some changes to its News Feed algorithm that will change based on the content type of the users, moving from the user’s friends and family to the type of content or pages the user’s followers are. This also implies that it will start an intense discussion between users as they share content on their own private network.
2. Messaging apps will be an important mode of communication.
Nowadays there are several messaging applications like WhatsApp, Facebook Messenger, WeChat, etc. Nearly 4 billion people use these kinds of messaging apps to communicate with each other. These types of apps provide a much faster and easier way to contact people. In fact, using messaging for customer service is much more scalable and less expensive, especially for businesses and customer services.
3. Virtual reality booming for better marketing experiences.
In the age of Artificial Intelligence, Virtual Reality is making headlines. With its unique features, it creates a memorable experience unlike other media in the field of marketing. In fact, thanks to this brand, its value is instantly recognized.
4. Voice search and AI will be a game changer
As development continues, voice-powered devices that respond quickly to verbal commands rely heavily on artificial intelligence. As we can see in the market, some voice controls for personal help are being incorporated into some devices that we use, such as smart speakers, TVs, etc.
The other innovation where Artificial Intelligence plays an important role is in autonomous vehicle technology that continues to progress. Based on this technology, it is clear that voice activation will also be used for self-driving cars. As these types of vehicles will be equipped with voice capabilities that will allow drivers to perform other functions such as making phone calls without taking their hands off the wheel.
5. A boom in Live Streaming
There will be a consequence of the live broadcast and we will see much more. The presence of Live Streaming will increase as it works. For example, through this technology, we receive an update on phones every day.
6. Online Hangouts will be the order of the day
Online hangouts are a fast trend with Gen Z who believe more in socializing and partying. In fact, online Hangouts go hand in hand with virtual reality.
7. Influencer Marketing will be at the Focal Point in Social Media Engagement
Influence marketing is big business with a billion dollars at stake. In fact, there are many people who mint up to 6 figure money through influencer marketing.
It has a huge impact on millennials when it comes to choosing their career and the kinds of choices they make in everyday life, such as the types of products they want to buy.
8. Make stories with Instagram
From a marketing point of view, Instagram Stories will have a lot of relevance compared to other marketing platform. There is a flood of Instagram stories that has almost 10,000 followers.