With the world cup spotlight on South Africa, local tourism is getting a desperately needed boost. While major hubs like Cape Town and Johannesburg are already popular with tourists, it’s the smaller places that are getting much-deserved attention. This is a very diverse country and diversity is in much more than its people. The Free State is probably the least “famous” province in South Africa, but arguably the most authentic.

Known for its vast open spaces, it is a province dominated by farming communities and old South African charm. With Bloemfontein being the largest city, most of the Free State is untouched by major development, you can drive for hours through the long roads and see nothing but odd sheep here and there.

What makes the Free State so special is that it is unlike any other place in the world. The local farm shops in small towns selling traditional food and crafts are more than just lovely – it’s an experience. Small artist communities like the one in Clarens are like stepping into a new universe, while the scenic beauty of the Golden Gate Mountains allows you to explore the magnificent natural beauty.

The best way to explore the stunning natural beauty of the province is by car. Flights from Johannesburg land every 3 hours in Bloemfontein and you can pick up a car at the airport. Hotels are sparse, but that’s the best part. Guest houses and Bed and Breakfasts are the way to go and many farms allow guests which is a great way to get a glimpse of authentic South African life in a province known for its old school charm.