How would you like to have countless people clamoring for your books and willing to visit your website to buy them?
Most entrepreneurs wait until their website is designed before they think about marketing their products on it. What a shame!
When someone asks you about your book, you may have said, “My book is about…” Mention features like tips in a book or your story. Your story may be too long and bore your potential readers. These mistakes will turn off your prospective buyer. What they want is a quick visual billboard of your book, your 30-60 seconds of “tell and sell.”
Without your “Tell and Sell in 30 Seconds” that clearly states the core benefit, audience, and what makes your product unique, you will bore your visitor and lose the attention you need to entice them to pull out their wallets and pay you. point.
Your “tell and sell” gives your book audience a reason to buy. The “Say and Sell” is the shortest sales letter you will ever write. You can also use this one or two sentence summary in any business meeting or appointment where you only have a few seconds to impress. Speakers refer to it as an “elevator speech.”
It’s not the book, it’s the hook!
It’s best to know your hot headline, unique selling points, preferred audience, and benefits before you put words to paper, even before writing a single chapter. But, even if your book is already available, you can still drive endless book sales with your “tell and sell.” Be prepared to write five to seven versions until the best one emerges. And remember that your “tell and sell” must be clear, compact, convincing and commercial.
How to bulletproof your tell and sell
1. State your title. For example, “Write your e-book or other short book, fast!”
2. Add your main audience and benefits after saying the title.
Example: “Write Your Ebook…” offers authors and small business owners shortcuts to designing and marketing their best-selling book so you can share your unique and useful message with the world, become known as the smart expert, and make top money each month.
3. Add a sound bite that helps people easily connect with your book. Compare your book with a famous one. Call it a companion piece to a famous author’s main title. Your potential buyer will want your book because they are in good company.
“Write Your eBook” picks up where Dan Poynter’s “Desktop Publishing Manual” leaves off. They are the nuts and bolts you need to quickly market and design and write a book that sells.
4. Put them all together, they spell out their own “tell and sell” that they enthusiastically memorize and share with everyone the next time someone asks, “What’s your book about?”
Final example: “Write your e-book or other short book, fast!” gives authors and small business people like you shortcuts to designing and marketing your best-selling book so you can share your unique and helpful message with the world, become known as the smart expert, and make big bucks every month. Recommended by Dan Poynter, it picks up where he left off in his “Desktop Publishing Manual.”
The great benefits of owning your “tell and sell”
When you know how to “tell and sell” before you write your book, you’ll be marketing as you write. You will give your audience much more. Your book will be much better because you will write more organized and focused copy, making it easier for your buyer to understand. Each chapter will demonstrate your “tell and sell”. You’ll also type faster, because with the approach, you’ll need far fewer edits and rewrites.
Knowing that benefits sell, you can now be ready when you meet someone anywhere with the “tell and sell” of your book.