Why do businesses and small business owners choose to invest in promotional items such as branded pens, key chains, water bottles, USB drives, and the like? Well, for one thing, promotional items are exceptional for getting attention. There are countless times when potential customers have been drawn to booths or kiosks because of the free giveaways. In other words, it is a profitable way to attract leads without exceeding your marketing budget. The statistics add more credibility, as a recent study showed that trade show traffic increased by a whopping 176 percent when booths handed out promotional items to people.

Second, think about the power of promotional products. Unlike fleeting TV commercials or fading radio commercials or even print ads, items like branded pens have the power to stick around for a long time. As long as they continue to function or perform, people will keep them close. This provides you with massive power and influence. That being said, make sure you select promotional items that are really useful to people and that they won’t stop using on a daily basis.

Another benefit of using promotional items is that you never lose sight of your customers. And by extension, you will not lose sight of what is 100 percent of the goal and why you will make the effort to produce branded pens and other types of promotional products. According to another recent study, 39 percent of people remember the name of the company that gave them a promotional product even six months after receiving it.

Branded pens and other promotional items are also a great and unique way to break away from traditional advertising methods. You’ll pay less and have the potential to reach people you might not have otherwise. After all, a company t-shirt you give away can travel the world or even the country, but a TV or radio ad may not be able to. Let your promotional items speak for you.

Also, don’t forget that people love gifts! If you are looking for a foolproof way to boost your business reputation and make potential customers see it in a positive light, this is the solution. Look no further. Promotional items can save the day and can also be used to reward hard-working employees.