Plumber SEO
In order to rank higher on search engine results pages (SERPs) and attract more customers, plumbers must send a variety of signals to Google algorithms that their websites contain the information users are searching for. The more positive signals a website receives, the better it will rank in SERPs and, ultimately, the more visibility and revenue it will generate.
A major part of this signaling process involves social media. While a plumbing company’s website and email marketing campaigns remain the most effective tools for generating attention and business, the right social media strategy can also provide valuable insight into your client base.
This can help you determine which social media platforms to focus on and which content to create. It can also give you the credentials to embark on more personalized, client-focused email marketing that can convert more followers into paying customers and promoters of your business.
At the same time, you can use your social media presence to develop a stronger brand and reputation for your plumbing business. Social proof helps establish trust and credibility, so posting customer reviews and testimonials can be especially beneficial. This will not only encourage potential clients to call you, but it will also give your existing audience a sense of the quality of work you perform and the satisfaction that you deliver.
Social Media and Plumber SEO
Another way social media can enhance your plumber SEO is by helping you to choose the right business categories on GBP SEO Maps. For example, if your Google Business Profile lists you as a “Plumbing Service” when you actually specialize in residential and commercial HVAC services, this will negatively impact your local rankings. The same goes for listing yourself as a general contractor when you’re a specialty plumber or an electrical technician.
One of the first things a good plumber SEO company will check is your GBP Business Profile to make sure it’s complete and accurate. Then they’ll go beyond that to optimize other on-site and off-page SEO factors that will help your plumbing business rank highly in SERPs and attract more local business.
A great example of this is Digital Shift’s work on plumber SEO for local communities. Many plumbers wonder why they don’t get many calls from wealthy neighborhoods or towns close to their main city and often discover that their websites aren’t optimized for those locations. This is where a reputable local plumber SEO company like Digital Shift can make all the difference, using geo-specific geo pages and other techniques to ensure Google knows that your business is a local provider for those neighborhoods and towns.
They’ll also make sure your Google Business Profile is correctly filled out and regularly updated. This is the kind of local SEO for plumbers that delivers real, measurable and sustained success over time. If you’re interested in learning more about how your plumbing business can get more leads and grow your revenue, contact us at Digital Marketing for Plumbers by Online Advantages today to schedule a free demo.