Profitable New Product Development: 7 Marketing Requirements

1. Delight your target consumer DO focus on creating items that actually address the needs and pain points of your target consumer Meet and exceed your needs DO create fans, not just customers DO NOT focus on internal issues – Can you precisely define your target market and what motivates them? – Does 50% of […]


Continue.. Profitable New Product Development: 7 Marketing Requirements

The next generation is even more engaged with video than ever before.

People born after the year 2000, sometimes referred to as Generation Z, are the first generation to grow up exclusively as digital natives. What this means is that their upbringing was closely tied to digital technology: they don’t know life without iPhones, Netflix, social media, and most importantly, the internet. This has vastly changed the […]


Continue.. The next generation is even more engaged with video than ever before.

How to use social media to build a brand like a celebrity

Being a celebrity is a never-ending task. The fame and fortune that come with this status require constant effort to maintain. As a celebrity, it is very important to maintain your own brand. The brand is what keeps people talking about you and thus making you a celebrity. As such, a celebrity must maintain their […]


Continue.. How to use social media to build a brand like a celebrity

Online Marketing and SEO Tips and Tricks: How to Promote Your Business/Website Online

There are a number of ways to promote your website online, some of which just take a bit of your time, while others burn a bit of a hole in your pocket. It goes without saying that if you can own and build a website, promoting and marketing it online will not be a big […]


Continue.. Online Marketing and SEO Tips and Tricks: How to Promote Your Business/Website Online

The best Instagram rules you should know when posting

Instagram has provided some new examples of creative ways to use Instagram Stories ads. Today it is one of the best methods to generate traffic to your blogs or websites. 1. Do not use prohibited hashtags in the post Not all hashtags are the same. Using one of Instagram’s banned hashtags can land you in […]


Continue.. The best Instagram rules you should know when posting

Definition and meaning of video marketing

Definition: Video Marketing refers to the promotional strategy deployed by companies to promote products and services through the use of short, attractive and educational videos. The main purpose of preparing such videos is to induce or spread the knowledge of prospective customers about an organization and its products. An entrepreneur can attract a potential customer […]


Continue.. Definition and meaning of video marketing

Codin’ For the Web by Charles Wyke-Smith – Book Review

The full title of this book is Codin’ for the Web: A Designer’s Guide to Developing Dynamic Web Sites and that is an accurate description of the content of this book. The author also wrote Stylin’ with CSS: A Designer’s Guide. With this book he completes the loop. In the first book, he showed you […]


Continue.. Codin’ For the Web by Charles Wyke-Smith – Book Review

Fast Food Market Forecast: The Example of the Strategic Product Positioning Meter

The US fast food market has seen a healthy increase in growth over the last three years, and the forecasts may hold up. The fast food market is forecast to maintain its current growth expectations, with an anticipated Compound Annual Growth Rate (CAGR) of 2.3% for the five-year period 2005-2010. This is expected to drive […]


Continue.. Fast Food Market Forecast: The Example of the Strategic Product Positioning Meter