The Law of Line Extension – There Is Irresistible Pressure to Extend Brand Equity

If violating any of the marketing laws were a punishable offense, a large portion of corporate America would be in jail. By far the most violated marketing law is the law of line extension. What is even more diabolical is that line extension is a process that is carried out continuously with almost no conscious […]


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Sharp Corp’s Marketing Strategy in the Competitive LCD Market

The premise of the “More to Watch” theme was that, just as the television was the most powerful device for storytelling (perhaps with a hint of the movie hat), Sharp’s Aquos product line offered the most advanced televisions, giving viewers a more vivid experience. experience through its superior color, detail and sound. One of the […]


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Use visual imagery in social media marketing to increase conversion rates

Cognitive psychologists are very interested in determining how the brain works. Social media marketers are very interested in determining how to increase conversion rates. When these two groups of people share information, it becomes very apparent that including specific types of effective images on your social media websites becomes imperative to your success as an […]


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Is the Yahoo overture gone forever? Here’s what to do about it

Inventory.Overture.com — where did it go? I was hoping it wouldn’t come to this, but I’ve been monitoring inventory.overture.com since last night and still haven’t been able to access it. So what does it all mean? The internet is a fast animal and change is everywhere. We all need to learn to adapt and grow […]


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Tips for Starting Your Own Outside Business Blog

Opening a blog for your business offers many advantages for all types of companies. A blog for your business can help establish a better reputation for your brand, as well as promote awareness of your business. Year external blog, however, you can achieve that and more. These types of blogs help increase the number of […]


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Think Green and Save Money: Techniques for Using and Reusing Cut and Strip Stabilizers

There are two main ways to store a gimbal. The first is through pre-planning, placing the gimbal a bit differently than usual, and the second is by using the leftover gimbal after you’ve used it to embroider. The way you cut and position your stabilizer can expand the amount of embroidery you can sew, saving […]


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Stay ahead of the curve in digital marketing with these tips

Digital marketing has various forms and you can keep learning about the net and its applications continuously. Marketing is all about sites and apps. Digitized versions of traditional media allow you to stay ahead of the curve in business, but for that you have to get up and running with new inventions online and stay […]


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15 Pinterest Tips for More Productive Pins

Pinterest, a very prominent social networking site, is now just behind Twitter in popularity and is growing rapidly. Pinterest generates more referral traffic than Twitter and LinkedIn combined. Obviously, this popular social site could do a lot for your business and your online presence, but like all tools, it must be used correctly. The basic […]


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