Why is visual marketing so important?

Visual marketing is the use of images, colors, videos, signs and symbols to attract potential customers to your products and / or services. Studies by 3M Corporation have shown that we process images 60,000 times faster than text. Therefore, using visual marketing will communicate your message to your potential customers much faster and much more […]


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Need and importance of effective communication

NEED AND IMPORTANCE OF COMMUNICATION “Identification is one of the key ingredients of effective communication. In fact, unless your listeners can identify with what you are saying and how you are saying it, they are not likely to receive and understand your message.” Communication refers to the exchange of points of view, ideas, thoughts, beliefs […]


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Seven Rules for Using LinkedIn as a Sales Prospecting Tool

LinkedIn is a valuable social network aimed at getting professional contacts. It’s a goldmine of prospecting opportunities for any sales rep who wants to take the time to understand and use it properly. The following list provides seven rules that anyone in the sales profession should keep in mind when using LinkedIn as a prospecting […]


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How You Can Increase Likes On Facebook Pages: Five Secrets Revealed

Facebook is really a great platform to promote a business, a brand, and connect with customers. But do you think harnessing the power of Facebook for a business is really simple? Well, it really isn’t. Just updating your Facebook wall can’t get people to access your page and respond. It has been observed that many […]


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The Future of SEO as Predicted by Industry Experts

If you are in the internet marketing industry, you know how unpredictable SEO is. With Google and other SERPS constantly changing their algorithms and with artificial intelligence becoming more prevalent, SEO is bound to change significantly in the future. These are some of the changes that are expected for SEO in the near future. Link […]


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Why a Small Business Uses Promotional Gifts as a Marketing Tool

Marketing is very important for a small business, but it requires a huge cost that can be difficult for a small business or startup to bear. The easiest way to promote your brand is through promotional products as they help increase the reach of your brand. The main benefit of using them for marketing purposes […]


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Important Considerations for Improving Social Media Engagement and ROI for Small and Medium Businesses

You most likely understand the increasing importance of social media for attracting customers and prospects to your website, as well as for advertising a special event or product promotion. And although there are many different forms of social media (Twitter, Instagram, Facebook, etc.), most users do not know how to use them effectively to help […]


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