I don’t know about you, but it seems that the more I try to get ahead, the more there is to do. Trying to keep up with the latest technological advances for a small business, let alone my social media presence, can be maddening. Thank goodness there is a selection of content to help us. […]
The expression “hero’s journey” designates a narrative structure derived from Joseph Campbell’s theory of the mono-myth. The theme of the hero myth occurs in all cultures, at all times. According to Campbell, the many steps of the hero’s journey could be summarized in twelve stages. This is the way of life. It is a story […]
Analyzing data and using it is often related to something tangible like leads, sales, number of likes and visits, etc. It’s hard to see how communication and public relations (PR) can be data-driven. But in reality, data plays a key role in both the functions of a brand and a company. These are the ways […]
Staying away from the digital world today can have a negative impact on social, economic and even professional well-being. In today’s world, where all links lead to various social media platforms, be it a job vacancy, a recipe for making dinner, or a quick guide to troubleshooting a device, the internet has become the hub. […]
YouTube has long been the leading video-sharing website on the planet. Different users around the world can watch different videos on a wide range of topics. Watching a movie, learning about a certain topic, seeing someone’s point of view when performing a specific task, and many other things can be done just by looking at […]
Creating love-love relationships with startups for corporations Are you effectively communicating your product or service offering? Are you appealing to the correct demographic? Are you missing opportunities to catapult your brand? If you answered Yes, or even Maybe, to any of these questions, then it’s time to commit to improving your company’s branding and marketing. […]
Pubs and restaurants in recent years have become popular with people who want to enjoy Friday night. These are also places where they can enjoy social interactions. Apart from the usual things they serve, another thing that makes people stay is the atmosphere of the establishment. In the US alone, there are many businesses opening, […]
With its launch in 2004, Toyota launched the Scion line in hopes of catching the attention of the generation. Y. This generation market is made up of more than 75 million people who do not really have a association with a vehicle brand. In five to ten years, this generation will constitute a significant part […]
DMARC Analyzer Analytics for Your Real Estate Needs: If you are a property tax appraiser, the Department of Revenue might have offered you a chance to obtain a DMARC Analyzer when you were studying in school. This is a device that helps the appraisers determine how much to charge the homeowner for their property. In […]
Is there a difference between B2B white papers written by businesses for businesses and B2C white papers written by businesses directly for consumers? Most of the articles are written for the B2B market and very few are written for the B2C market. There is an idea that business executives and decision makers are the only […]